Oregon Home Care Business Plan Guide

Oregon Home Care Market Analysis

The Oregon home care market is valued at $2.6B with a 6.7% annual growth rate. With 19.6% of the population over 65, demand for home care services continues to accelerate.

Oregon's home care market is progressive and well-funded through the Oregon Health Plan. Portland metro is competitive; rural Oregon (especially eastern) has significant gaps. Oregon's commitment to home-based care over institutional care creates strong market tailwinds.

Top Services in Demand

✓ Personal Care

✓ Homemaker Services

✓ Skilled Nursing

✓ Respite Care

✓ Companion Care

✓ Consumer-Directed Services

Your Oregon Business Plan Must Include

1 Executive Summary for OR market

2 Oregon Health Plan HCBS strategy

3 CCO contracting approach

4 Consumer-directed care model

5 DHS licensing requirements

6 Financial projections with OHP rates

Oregon-Specific Considerations

⚡ Oregon DHS licenses home care agencies
⚡ Oregon Health Plan is one of the most progressive Medicaid programs
⚡ Coordinated Care Organizations (CCOs) manage Medicaid — must partner
⚡ Strong consumer-directed care movement
⚡ Rural Eastern Oregon has very limited services

Funding Options in Oregon

💵 SBA 7(a) Loans

💵 Oregon Small Business Development Center

💵 Business Oregon programs

💵 Craft3 (CDFI)

💵 Oregon Community Foundation

💵 USDA Rural Development

Get Your OR Business Plan

Custom-built for Oregon's market, regulations, and Oregon Health Plan (OHP - K Plan / HCBS Waiver) Medicaid program.

Get Free Plan Template → Free 15-Min Call

Medicaid Program

Oregon Health Plan (OHP - K Plan / HCBS Waiver)

Understanding your state's Medicaid waiver programs is critical for sustainable revenue.

Quick OR Facts

📈 Market: $2.6B
🚀 Growth: 6.7%
👴 Aging Pop: 19.6%
💰 Med. Income: $80,160

Oregon Home Care Business Plan